Lego Halls - Helping teens reconnect with Lego.
D&AD New Blood competition.
Create a campaign that helps teens who might've lost touch with Lego to engage with it once again. The campaign should encourage and inspire teens to explore new creative spaces while tackling or engaging with social issues that could effect them.
Lego Halls seeks to combat the issue of loneliness amongst teenagers by offering them a space that allows them to express their creativity through the power of Lego while also building connections through a digital halls of residence experience.